MADE Agency LTD. Registered in England and Wales
11 Burlington Buildings, Norwich, NR1 3RU
Company No. 08462003 VAT No. 920 5415 54
the devil is in the detail
We offer an Agile Digital Marketing Service as part of our Fully Integrated Creative Marketing Agency, where we work directly with our clients to improve the across the entire suite of their marketing. We have experts in all areas who ‘assemble’ as a smaller team to work on a particular problem.
Our the key aspects of our Digital Marketing Service are shown below.
We don’t like to baffle our clients with the boring industry words, but some people do like to know a bit more about what they mean and it also helps to tell Google that we are the same as everyone else!
Conversion Rate Optimisation (CRO) describes best what we do as part of our Agile Digital Marketing Service. Sometimes a simple tweak to a site can make a huge difference in opening up the ‘sales funnel’ to users by getting them to click the right Call to Action.
Using key points of data and industry tools, we regularly analyse the performance of your marketing and website to ensure that we are always working to meet your goals at that point in time. Our experts will look to continuously improve your package of Brand, UX Design, SEO and PPC to make the necessary adjustments for making your marketing fly.
Search Engine Optimisation (SEO) or ‘being found on Google’ can often be seen as a dark art known to only the sacred few. There is a some truth in this when you are trying to beat strong competition in a saturated market, but keeping to the standards, rules and procedures and integrating it with other marketing activity can go a very long way.
We see SEO and organic search as part of the longer term sustainability of your site, in time taking over from the paid advertising methods such as a PPC as your brand builds in reputation.
We always build our websites with SEO as an integral part, but it does require ongoing maintenance review and support to be fully successful. There is only one space at the ‘top of Google’ after all.
Pay Per Click (PPC) advertising is effectively paying to jump the queue to be seen on Search Engines and Social Media. When done well, it can bring a good Return on Investment (ROI) and there are a number of agencies that specialise in this one particular aspect.
PPC is never the only answer though and it does come at a cost, which ultimately affects your bottom line in the longer longer term. Our approach therefore uses PPC as part of an Integrated Marketing package with SEO, brand strategy and other marketing materials.
brand development / logo design / illustration / infographics / photography / copywriting / signage / UX & UI web design / web development / SEO / Pay Per Click / CRO / digital marketing / printed materials / marketing collateral / web support / strategy