Get to Know Your Guests
Online travel agents (OTAs) can be a really useful tool to help to fill your rooms, but getting guests to book directly will always win hands down! Not only do you save of high commission fees but, more importantly, you can keep your guests coming back again and again by having full control over all information needed to make each stay memorable.
At FLOCC we have one integrated service aimed squarely at maximising your direct bookings. Here's how:
One of the best ways to get guests to book directly is to be different. Every listing on an OTA or Google page is the same and you need some way to stand out from the crowd.
We use creative and engaging campaigns at the heart of your marketing efforts to showcase your unique personality and tell your story. All of our campaigns are joined up with other aspects of our work to ensure the highest levels of conversion.
Hotel social ads are all the rage these days, and for good reason. Studies have found that they can lead to an increase in direct bookings by up to 15%. But with new privacy laws now on board it may be time to start thinking differently when attracting potential guests online.
Our specialists will develop both a creative campaign to engage a wide audience and a remarketing campaign with a clear call to action and dedicated landing page. We are Instagram and Facebook specialists, implementing social as part of our integrated service.
Your guests are worth every click. The right landing page will make sure they find you and convert once they are there. We've developed a full-service design system to help ensure that your hard won web traffic doesn't go down the drain and our landing pages are optimised for both SEO and PPC targeting in order to create an optimal customer experience from start (or rather "landing") until finish!
Paid Search (PPC)
The internet is a competitive place and you are competing in an OTAs back yard, so if you want to be found effectively, it is crucial that every click translates into an engagement. That means investing in quality traffic generation by targeting specific audiences on Google Ads and optimising your Metasearch listings. Our PPC specialists help you maximise your budget and focus on the key measures of conversion, not just traffic.
Search Engine Optimisation
SEO is a key pillar of digital marketing, which requires constant adjustment. It's a competitive world and it's even harder to really stand out above the online travel agents. We make sure that your website is as technically sound as it can be and that everything is set up in the right way. We then set to work developing an effective content and link building strategy to demonstrate the Expertise, Authority, and Trustworthiness (EAT) that search engines are looking for.
Photography and Video
We understand how important it is for hotels to look their best. Our team finds the ways to bring out your best features and highlight your personality and brand story. We produce the fresh, engaging photography and videos that will make your social feeds and website content that is worth sharing.
Analysis and Reporting
We know that a good campaign starts and ends with an understanding of the numbers. That's why we set Key Performance Indicators (KPIs) for each, tracking their results throughout to see how well they're doing in real time; then continue adjusting things based on what really works! At the end we'll take one last look before it all wraps up - checking out where things went wrong or right. We will then report everything back to you with an honest assessment and recommendations for where to go next.