Privacy Policy

Last Updated: 27th September 2024

Thank you for visiting Selfe ("us," "we," or "our"). We are a company based in the United Kingdom and operate under UK law registered as Yond Group LTD, company number 14180528. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and disclose information when you use our website selfe.ai (the "Service"). By accessing or using the Service, you agree to the terms of this Privacy Policy.

  1. Information We Collect We collect information you provide directly to us when you use our Service. The types of personal information we may collect include:
  • Contact information, such as your name, email address, and phone number.
  • Information you provide when you communicate with us, such as through email or other forms of correspondence.
  • Usage information, including details about how you use our website, pages visited, and interactions with our content.
  1. How We Use Your Information We use the information we collect for various purposes, including:
  • To provide and maintain our Service.
  • To respond to your inquiries, comments, or questions.
  • To send you marketing and promotional communications that may be of interest to you.
  • To improve our website and enhance user experience.
  • To comply with applicable laws, regulations, or legal processes.
  • To process data for use in our app, which is our primary purpose for data collection and processing.
  1. Legal Basis for Processing We process your personal data based on the following legal grounds:
  • Consent: Where you have given us explicit consent to process your data for a specific purpose.
  • Contract: Where processing is necessary for the performance of a contract with you.
  • Legitimate Interests: Where processing is necessary for our legitimate interests, such as to improve our Service, as long as these interests are not overridden by your rights.
  1. Data Retention We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Specifically, we retain your data while you are actively using the app and for 3 months after your last activity. After this period, your data will be securely deleted or anonymised.
  2. Your Data Protection Rights Under UK data protection law, you have the following rights:
  • The right to access your personal data
  • The right to rectification of inaccurate personal data
  • The right to erasure of your personal data
  • The right to restrict processing of your personal data
  • The right to data portability
  • The right to object to processing of your personal data
  • Rights in relation to automated decision making and profiling

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section.

  1. Sharing Your Information We do not share your personal information with third-party providers. Your data is kept strictly within our organization for the purposes of providing and improving our Service. However, we may share your personal information in certain situations:
  • With your consent or at your direction.
  • In response to a subpoena, court order, or other legal requests.
  • To protect our rights, property, or safety, or the rights, property, or safety of others.
  1. International Data Transfers We host data in the United States. By using our Service, you consent to your data being transferred to and processed in the United States. We implement appropriate safeguards to protect your information when it is transferred internationally.
  2. Third-Party Links Our Service may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services.
  3. Data Security We take reasonable measures to protect the information we collect from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.
  4. Children's Privacy Our Service is not intended for individuals under the age of 13 in the UK. We do not knowingly collect personal information from children under 13. If you believe we may have collected personal information from a child under 13 without parental consent, please contact us immediately, and we will take appropriate steps to remove that information from our records.
  5. Automated Decision-Making We use automated decision-making processes for trip planning purposes only. We do not use automated decision-making for processing personal information that produces legal effects or similarly significantly affects you.
  6. Your Choices and Control Over Your Information You have several choices regarding the personal information we collect and how we use it:
  • You can opt-out of receiving promotional communications by adjusting your preferences within the app.
  • To withdraw your consent for data processing or to request deletion of your data, please email us at info@heyyond.com.
  • You can disable cookies in your browser settings, although this may affect your ability to access certain features of our website.
  1. Cookie Policy We use only essential cookies for storing transactional information. These cookies are necessary for the functioning of our Service and do not collect any personal information beyond what is required for the transaction. For more information about our use of cookies, please see our separate Cookie Policy [link to Cookie Policy].
  2. Changes to This Privacy Policy We may update our Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically.
  3. Data Protection Officer Our Data Protection Officer is Mark Merrywest. You can contact our DPO at [DPO's email or contact details].
  4. Complaints If you have a complaint about our use of your personal data, you can contact us using the details provided below. You also have the right to complain to the Information Commissioner's Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk.
  5. Data Breach Notification In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the relevant supervisory authority without undue delay.

Contact Us If you have any questions or concerns about this Privacy Policy, please contact us by completing the form on the contact page or by writing to our Data Protection Officer at info@heyyond.com."

This comprehensive Privacy Policy now includes all the information you've provided, including the fact that you're based in the UK and operate under UK law. It covers all the necessary aspects of data protection and privacy as required by UK regulations.

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